Kathi specializes in user experience design for B2B and B2C websites with significant experience designing for web-based products, user generated content and e-commerce.
Kathi's work experience
Bazaarvoice, Lead UX Designer, Bazaarvoice Local (2014-2016)
Kathi designed Bazaarvoice Local from the ground up including dashboards, email alerts, reports, consumer emails and review submission forms with the goal of increasing engagement and generating user generated content.
PowerReviews, Lead UX Designer (2008-2014)
As the lead designer for all ratings and reviews products, Kathi handled every aspect of the design from usability testing to prototypes and finished visual design.
McCracken Design, Creative Director (2004-2016)
Kathi provided strategic guidance and UX design for clients such as Yahoo!, Silverlake Partners, Granite Global Ventures and LeapFrog.
Intuit, Design Manager (2002-2004)
As the Design Manager in charge of Quickbooks.com, Kathi and her team contributed to a 50% increase in online revenue.
Addwater, Sr. Designer (2000-2001)
Kathi’s passion for user experience and e-commerce was put to good use at Addwater. Her clients included Blue Nile, Plantronics, and Chevron.
Frog Design, Design Lead (1998 – 2000)
During the dot com boom, Kathi started her career designing the first generation of e-commerce sites. In the process, she learned user experience design, visual design and branding from the best. Her clients included wine.com, more.com, Ford TH!NK, and SFMoma.
Prophet Communications, Web Designer (1997 – 1998)
user experience design, visual design, ui, heuristic evaluation, competitive analysis, user testing
Axure, photoshop, illustrator, JIRA, usertesting.com, agile development process, kanban
Kathi has a B.A. from Duke University and a B.F.A. from Art Center College of Design